1997
we started as a small company in the clothing industries, we bought small overstock from famous brands and sold this to the smaller retailers within the Netherlands and Belgium
1998
Within one year we had a good relation with strong brands like Levi’s and Diesel, and we extend the business to the larger retail and start buying more stock.
1999
Made the step towards Germany and the UK with success
2000
Opened our first outlet/stores in the Netherlands and extend our product group to more non-food concepts
2004
Sold this company
2005
Started Vision provider BV what offered two different solutions for the retail
Business unit 1
Product development for private label, branded food/drinks and non-food products
Business unit 2
Marketing : shop in shop, narrow casting, product presentations and marketing tools
2008
Made the step to create our own brands and products for our customer group
2010
New company structure
1. Vdmeijden Holding B.V. / investment
2. Vision provider B.V. / licenses / contracts and brands registration
3. Itsasmallworld B.V. / distribution
Create healthcare concepts and become distributor for several branded/private label products in food/drinks and non-food
Started the cooperation with Walt Disney Company and become official partner
Under the brand Walt Disney we created our own product group Disney vitamins for Children
2012
Extend our business and distribution to 12 countries In Healthcare, Food/drinks and non-food
Start our own production facillity in cooperation with the company Noorderkwartier in Schagen for the Disney vitamins
Start our own wharehousing facility in cooperation with the company Greuter and Noorderkwartier
2013
Closed partnerships for exclusive distribution contracts with leading companies in Europe, we provide them strong product groups, and we offered distribution and sales for their products and brands in the Benelux through our sales organization
2016
Grow to one of the strongest brands in the market under the brand Disney in the Benelux and provide almost 100% of all retails chains, Pharmacies, Supermarkets and discounters in the market.
2017
Accomplish the partnership with the Walt Disney company in 50 countries and accomplish the distribution in 34 countries
2018
Because our growth and potential we decide in 2018 to join forces with Nedac Sorbo Mascot Group, the largest full service merchandising group and distribution company in The Netherlands. Nedac Sorbo Mascot have offices in UK, Germany, France, Belgium and the Netherlands and two large distribution centres with 14 product divisions was this for us the right step to make.
2019
Together with Nedac Sorbo Mascot Group we reached a 40% growth in one year and become the number one in our product group within the Benelux
2020
At this moment we are selling our products in over 34 countries and working hard to extending business
Goals: 2020
– Work closely with our customers to make the business grow
– Work closely with our distribution partners to develop new business and work on the existing business
– Extend our business to new countries
– Improve our product line and create new products
– Sourcing new business opportunities
– Negotiate new partnerships